CAP For Kids

Learn more about what we do at CAP-2030, and the important issues that affect all young people around the globe.

Who are we?

CAP-2030 brings people together to make the lives of children better. We do this by learning what helps children and asking governments to make policies that are good for children. CAP-2030 started after people from all over the world came together to write a report about the main problems that children face and plans to improve children’s lives.

There are many children around the world making a difference!

Here are two young people speaking at CAP-2030 webinars about their experiences campaigning to make the world better for children:

Watch Almaaz presenting at the CAP-2030 Children in all Policies Live Launch

Watch Dev from BiteBack presenting at the Commercial Marketing Webinar


Meet The Youth Advisory Board

CAP-2030’s Youth Advisory Board includes 21 young people from 16 different countries. YAB members provide valuable input across different areas of CAP-2030’s work, including:

• data for decision-making
• harmful commercial marketing
• climate change education
• racism and child health

YAB members participate in critical conversations about the most important issues facing children and young people today!

This inspiring group of young people have so much to teach the CAP-2030 team and we are excited to work with them!

Learn more about what we do

What are we working on?

We are focusing on some key areas that affect children now as well as in the future.

These are:

Climate change
Harmful commercial marketing
Data (information)
Children’s health and wellbeing

What are policies and how do they affect you?

Policies are a set of rules to follow which set out how we do things and make decisions. They can be a plan of action for an organisation such as your school or your country’s leaders.

All countries and organisations have many policies for different things and these policies impact our lives. For example, most governments have policies that say all children in their countries should go to school. CAP-2030 want to make sure that all policies think about what is best for all children and their futures.

What is climate change?

Climate is the pattern of weather conditions over time.

For example, it is often warmer and sunnier in Mexico than it is in Norway.

Our climate is changing at a very fast pace because we use too much gas, oil and coal (also called fossil fuels). Burning fossil fuels creates harmful gasses that warm up the world and change our climate in different ways

We use fossil fuels to run cars, heat our homes and for most things that need electricity, but there are other ways of making electricity that do not hurt the world.

Why does climate change matter?

Climate change harms children in many ways. Seas, plants, animals and humans, are all connected to each other. When the temperature of the world changes, everything is affected.

For example, because cold places like mountains and the North & South Pole are getting warmer, lots of ice in these places are melting. This makes the sea rise and rivers get bigger which can cause flooding, which has meant many children have had to leave their homes.

Climate change also means there are more likely to be big storms, floods, times when it doesn’t rain or wildfires. CAP-2030 is working to make sure there are policies to help us care for the world better.

What is harmful commercial marketing?

Commercial marketing means ways companies try to get people to buy the things the companies want to sell.

For example, TV adverts are commercial marketing. Companies that sell things like food, drinks and games (we call them products) know that if a child starts buying their products when they are young, they will buy them for the rest of their lives. This means that many companies spend a lot of money marketing to children.

Why does harmful commercial marketing matter?

Some products are not good for people such as sugary drinks, fast food, alcohol, cigarettes or gambling apps.

These things can be addictive, which means people keep using them even when they know they are not healthy and want to stop.

CAP-2030 is working to make sure there are policies to stop companies from hurting children in this way. Learn more about what we think governments should here.

Why does CAP-2030 care about data?

Countries collect information (also called data) about children such as how many children go to school, how many children have the medicines they need or how many children have enough food.

This information can help us understand how well governments are caring for children. It is just as important that we have information about how countries are looking after children’s futures.

For example, how much they are polluting the environment and are using fossil fuels.

CAP-2030 is working with organisations that collect this information to put it all together so that we can better understand how countries are caring for children now and for their future.


You can start to make a change!

Why not start a conversation with your friends, family or teachers, about important issues that affect all children such as:

  • Food & diet,
  • Health & wellbeing,
  • Pollution & climate change,
  • Policy change.