For Policymakers

Take decisive action on changes to improve children’s futures.

Harmful commercial marketing to children: An emerging policy concern

Harmful marketing is a major, under-appreciated threat to the health, well-being and rights of children and young people worldwide. Children have views on this issue and the policy solutions required, as described in the policy brief.

We gathered a diverse group of young people aged 15-17 to discuss their experiences with commercial marketing, its impacts on children’s health and well-being, and possible policy solutions.

Read our policy brief that summarises their perspectives – and look forward to our future work with children and young people on this critical emerging issue!

Organisations And Policymakers

If you work with a government, civil society organisation, policy group, institution of Higher education or private company interested in collaborating for children with CAP 2030, we’d like to hear from you! We are always looking to build coalitions for children by expanding our in-country partners.

What you can do

  • Shape policy
  • Raise awareness
  • Consult with children and adolescents
  • Dedicate funds
  • Join our network

Resources: Policy briefs from the WHO-UNICEF-Lancet Commission

Putting Children at the Centre of the Sustainable Development Goals
Measuring Children’s Well-being: the Child Flourishing and Futures Index
Protecting Children From Harmful Marketing Practices

These policy briefs were created by WHO for the WHO-UNICEF-Lancet Commission. Learn more

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