Harmful marketing by commercial actors and policy ideas from youth

Journal: Health Promotion International  38:6 (2023)

Authors: Soraghan M, Abdulkareem TO, Jennings B, Boateng JA, Chavira García J, Chopra V, Rout BP, Ujam K, Dalglish SL.

Abstract
Commercial marketing, the set of practices carried out by commercial enterprises to promote sales or increase brand influence (Gilmore et al., 2023), threat- ens the health and well-being of children and young people over the life course through the promotion of unhealthy products, habit formation and marketing techniques themselves (Guariguata and Jeyaseelan, 2019) (NCD Alliance & CAP-2030, 2023). The mar- keting of unhealthy products such as tobacco, alcohol, ultra-processed and/or high in saturated fat, free sug- ars, and/or sodium (HFSS) foods and non-alcoholic beverages, breastmilk substitutes and gambling prod- ucts contributes to rising rates of noncommunicable diseases (NCDs), the leading cause of death and disa- bility globally, with over three-quarters of the burden in low- and middle-income countries (World Health Organization, 2016) (World Health Organization, 2023).

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