What we do

Join us in building a healthier, more equitable future for all children – explore our mission, discover our initiatives, and see how you can help amplify the voices of young people worldwide.

Our Mission

The future for 2.4 billion children is under unprecedented threat, yet bad outcomes are not inevitable. We can, across the world, make better choices. CAP-2030 works to centre children’s health and well-being in all policies, to ensure an equitable, sustainable future. We implement the recommendations of the WHO-UNICEF-Lancet Commission by promoting children’s rights and protecting their health through science, advocacy and coalition-building.

Our model

CAP 2030 supports scientists, citizens, and activists who are already working together to make a healthier, safer and more equitable world for children and future generations. We know that scientific evidence is not enough: knowledge must be transformed into strategic political and social action. Our model is based on science, advocacy, and coalition building:

  • We make empirically grounded recommendations about what enables children to be healthy and well
  • We disseminate information, data and tools using impactful communication strategies to reach key decision makers and communities
  • We build coalitions of champions in the political sphere and civil society, linked with the voices of children and young people
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Our foundations

Following the seminal WHO-UNICEF-Lancet Commission report published in 2020 A Future for the World’s Children?, CAP-2030 was created to implement the recommendations of the report.
The report provides our foundations and we work with our partners to put this into practice.

Climate Change

As Greta Thunberg has said, ‘Our house is on fire.’ The global climate crisis is the greatest challenge facing humanity – and children will suffer the most from its dire effects.

Urgent action is needed to drastically reduce carbon emissions, to improve children’s health and well-being today and ensure they inherit a liveable planet tomorrow.

At CAP-2030, we help drive action on climate change: by amplifying the voices and perspectives of children; and by supporting policymakers with evidence and data about the impact on children, and what works to protect them now and in the future.

Commercial Exploitation

Commercial exploitation of children through inappropriate marketing of products and services such as alcohol, tobacco, sugar-sweetened beverages, breastmilk substitutes, and gambling apps is an under-appreciated threat to their health and well-being.

Companies gain huge profits by exploiting children’s developmental vulnerabilities in advertising and by devouring their data on social media. CAP-2030 works to define the nature of this emerging threat and supports national and international regulations to protect children from harmful marketing.

Focus Countries

CAP-2030 works to build coalitions for action for children in all sectors in key focus countries, with leadership from governments, ministries, academics, civil society and other stakeholders.

Each country has different urgent priorities for children, but everywhere our partners seek to bring together stakeholders across sectors and institutionalize children’s concerns in national planning and policy implementation.
All countries are invited to join the movement!

Country Stories

Explore the interactive map

CAP-2030 works in countries around the world, bringing together policymakers, scientists, and advocates and children themselves to solve the most pressing challenges facing children and future generations. Our consortium is always welcoming new members - click on a country to learn more - or reach out to join our global movement for children!